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@shapingmarkets

The Sidney J. Levy Award

In 2008, Markus Giesler initiated the Sidney J. Levy Award competition that is held annually in honor of one of the founding fathers of Consumer Culture Theory. The award is given to the best CCT-oriented dissertation article published in the preceding year.

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Short Bio

Markus Giesler is an Associate Professor of Marketing at the Schulich School of Business at York University. His research, which focuses on the sociological shaping of markets, has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC), published in top-tier academic journals such as the Journal of Marketing and the Journal of Consumer Research, and covered by a number of popular media outlets such as the New York Times and TIME Magazine. According to WIRED, he is “one of the best recognized experts studying high-technology consumer behavior.” He lives in Toronto, Canada.

Longer Bio

Markus Giesler is an Associate Professor of Marketing at the Schulich School of Business (York University). His research focuses on market system dynamics, particularly market evolution, how cultural value systems influence the market creation process, the influence of multiple stakeholders on shaping the institutional framework consumers face, technology consumption systems, the market shaping of emotions, and the integration of economic and sociological processes in the formation of price-value relations. Such a research program is relevant to understanding how consumers influence (and are influenced by) institutional shifts in markets and consumption systems. In addition, he also has several ongoing projects exploring issues related to the use of qualitative methodologies in marketing.

His research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC), published in the Journal of Consumer Research, the Journal of Marketing, and Marketing Theory, and covered by several media outlets such as the New York Times, Time Magazine, and Businessweek. According to WIRED, he is “one of the best recognized experts studying technology consumer behavior.”

Markus was a visiting scholar at the Kellogg School of Management (2002-2004) and worked in the music business for ten years. This professional experience helps in teaching students on how to effectively link practice with theory. He is a winner and four-time finalist of theSeymour Schulich Award in Teaching Excellence.

In addition to teaching and advising several doctoral students, Markus is on the editorial review board of Consumption, Markets, and Culture, and a member of the American Marketing Association, the Association for Consumer Research, and the American Sociological Association. He has also initiated the Sidney J. Levy Award that is given to the best dissertation article on a culturally oriented marketing or consumer research topic published in the preceding year.

Markus joined the Schulich faculty in 2004, after he received a BBA (2000), MBA (2002), and PhD (2004, all with high distinction) from Witten/Herdecke University (Germany).

Key Metrics

JCR AVG. REVIEWER SCORE*

since 2008: Ed = 4.0, AE = 4.0
since 2012: Ed = 5.0, AE = 4.8

*based on a five-point scale (1=low/5=high)

SCHULICH TEACHING SCORE**

Winter 2011: 6.67 (dept. mean: 6.21)
Winter 2012: 6.53 (dept. mean: 6.25)

** based on a seven-point scale (1=low/7=high)

MARKUS ON GOOGLE SCHOLAR